{"title":"THE RESERVE COLLECTION","description":"\u003cp\u003e\"Available in limited quantities. Once sold out, restocks are not guaranteed.\"\u003c\/p\u003e\n\u003cp\u003eThe Reserve Collection features a limited selection of Serovella London designs available in exceptionally small quantities. Each piece is released in a restricted number, offering a more exclusive shopping experience and a sense of rarity that mass-produced fashion cannot replicate.\u003c\/p\u003e\n\u003cp\u003eDesigned with timeless elegance and everyday versatility in mind, these styles are carefully chosen to reflect the refined aesthetic of Serovella London. Due to limited availability, once a piece sells out, restocks are not guaranteed.\u003cbr\u003eExplore a collection defined by exclusivity, sophistication, and considered design.\u003c\/p\u003e","products":[{"product_id":"belgravia-ivory-trench-look-coat","title":"BELGRAVIA IVORY TRENCH LOOK COAT","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eElevate your wardrobe with the Belgravia Ivory Trench Look Coat — a timeless trench-inspired coat designed for effortless elegance. Crafted with a refined silhouette and soft structured finish, this versatile piece brings together classic London sophistication and modern minimal luxury.\u003c\/p\u003e\n\u003cp\u003eThe clean ivory tone pairs beautifully with both casual and formal looks, making it the perfect layering essential for every season. Featuring a flattering wrap design, tailored details, and an effortlessly polished feel, the Belgravia Ivory Wrap is made for the woman who loves understated luxury.\u003c\/p\u003e\n\u003cp\u003eStyle it over denim for a chic everyday look or pair it with heels for an elevated evening outfit.\u003c\/p\u003e\n\u003cp\u003e• Elegant trench-inspired silhouette\u003cbr\u003e • Soft premium feel\u003cbr\u003e • Versatile ivory shade\u003cbr\u003e • Timeless London-inspired design\u003cbr\u003e • Perfect for layering across seasons\u003c\/p\u003e\n\u003cp\u003eSEROVELLA LONDON — quiet luxury for the modern woman.\u003c\/p\u003e","brand":"SEROVELLA LONDON","offers":[{"title":"White","offer_id":53597702685010,"sku":null,"price":62.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/9195\/0930\/files\/rn-image_picker_lib_temp_501aa5c3-8ad0-4606-8800-9f38c96f5959.png?v=1780050381"},{"product_id":"mayfair-sandstone-coat","title":"MAYFAIR SANDSTONE COAT","description":"\u003cp\u003eElevate your outerwear with the Mayfair Sandstone Coat, a timeless trench-inspired silhouette designed for effortless sophistication. Crafted in a refined sandstone khaki tone, this piece blends classic tailoring with modern minimalism, making it a staple for elevated everyday dressing.\u003cbr\u003eCut in a structured yet fluid shape, it drapes beautifully over any outfit — from sharp office tailoring to relaxed weekend layers. The clean lines, subtle detailing, and neutral hue make it a versatile wardrobe essential that never feels overdone.\u003cbr\u003eDesigned for the modern woman who values understated luxury, this coat brings together comfort, structure, and elegance in one statement piece.\u003c\/p\u003e","brand":"SEROVELLA LONDON","offers":[{"title":"Beige","offer_id":53597788799314,"sku":null,"price":62.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/9195\/0930\/files\/rn-image_picker_lib_temp_f7e0a8cd-8734-4148-ba39-bec09982d900.png?v=1780052077"},{"product_id":"obsidian-trench-coat","title":"OBSIDIAN TRENCH COAT","description":"\u003cp\u003eIntroducing the OBSIDIAN TRENCH COAT — a statement of quiet power and timeless elegance.\u003c\/p\u003e\n\u003cp\u003eCrafted in deep jet black, this silhouette redefines modern outerwear with a structured yet effortless drape. Designed for those who move with intention, it blends classic trench tailoring with a bold contemporary edge.\u003c\/p\u003e\n\u003cp\u003eSharp lines. Clean finish. No distractions — just pure presence.\u003c\/p\u003e\n\u003cp\u003eWhether worn over sharp tailoring or relaxed essentials, the Obsidian Trench Coat doesn’t follow trends — it defines them.\u003c\/p\u003e","brand":"SEROVELLA LONDON","offers":[{"title":"Black","offer_id":53615555150162,"sku":null,"price":62.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/9195\/0930\/files\/rn-image_picker_lib_temp_e00df1ea-74de-4927-8699-16f67c0e7cb4.png?v=1780301933"},{"product_id":"london-vault-trench-khaki-edition","title":"LONDON VAULT TRENCH – KHAKI EDITION","description":"\u003cp\u003eA refined khaki trench coat designed for those who move with quiet confidence and unmistakable presence. Cut in a timeless silhouette, it blends structured tailoring with effortless drape, making it a staple that never fades with trend cycles.\u003c\/p\u003e\n\u003cp\u003eInside, a heritage-inspired checked lining adds a hidden layer of character—subtle yet instantly recognizable to those who value detail. The exterior khaki tone keeps it versatile: sharp enough for city wear, relaxed enough for everyday layering.\u003c\/p\u003e\n\u003cp\u003eFinished with traditional trench elements—belted waist, storm flaps, and clean button closure—this piece balances function with elevated style. It’s not just outerwear; it’s a statement of restraint, heritage, and modern luxury.\u003c\/p\u003e\n\u003cp\u003eBuilt for transitional weather and transitional moods—this is the coat you reach for when you want presence without noise.\u003c\/p\u003e","brand":"SEROVELLA LONDON","offers":[{"title":"Beige","offer_id":53616157262162,"sku":null,"price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/9195\/0930\/files\/rn-image_picker_lib_temp_61e4c1ff-2049-4047-96c8-78fa22b95951.png?v=1780304676"}],"url":"https:\/\/serovellalondon.com\/collections\/the-reserve-collection.oembed","provider":"SEROVELLA LONDON","version":"1.0","type":"link"}